Kevin’s comments are great. To add to that, you’re targeting a worse Q or good 9. If the villain sees that and turns their hand into a bluff, then credit to them. Before betting, make sure you had a plan if raised. I’d make my plan player dependent. Against any unknown player, I’d fold. If I call, I’d have to know that my opponent is capable of bluffing in this situation or overvaluing QJ or worse. Against those folks, I’d call and then check on the river with the intention of calling the all in bet that the $140 is representing.